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Long Tall Sally Reaches out to Tall US
Women. In the UK
we are lucky to be able to find Long Tall Sally on our high street and here
online but tall US ladies are not so lucky1 To help reach this market Long Tall
Sally held eight pop-up shop events across the U.S. last year, and they did so
well that the retailer is hitting 18 different cities across North America this
spring and summer. The Seattle pop-up is the first on this tour, and will
feature a special guest: brand “ambassador” Arianne Cohen, author of “The Tall
Book: A Celebration of a Life on High.”
Cohen, who divides her time between Portland and New York, will appear at the
event on Saturday, Feb. 5, greeting customers and offering tips on how to dress.
The biggest mistake tall women make? Shopping in stores where they’re nowhere
near the size of the fit model, she says. And a good way to gauge that is to
have a look at the mannequin in the store window.
“Nobody looks like the mannequin, but lengthwise, is it anywhere near you? When
you shop in the store, can you try on a few sizes and be in your range? If
you’re in a store, always trying on the longest size, that’s not the store for
you,” she advises.
That’s not a problem if you shop at Long Tall Sally, where “pretty much
everything I try on fits,” says Cohen, who is 6-foot-3. “People who are of
average height never think about this, but when you’re really tall, it’s like
tall heaven to try on outfit after outfit and have the hems touch the floor.”
Cohen “lives in” the maxi dresses from Long Tall Sally, and particularly loves
the Flash Print dress from the spring collection. Heeled shoes are a winner,
too: “Tall women should absolutely wear heels,” she says. “Wearing a one- or
two-inch heel is not going to make you look any taller.” (The bow-front kitten
heels are cute and classy -- and reasonably priced.)
The pop-up shop, held in the Princessa Ballroom at the Grand Hyatt in Seattle,
is a “great opportunity to stock up on layers,” says Cohen. “(Long Tall Sally’s)
tank tops tend to be a solid five inches longer than what you’ll get at a
mainstream store. They all have built-in bras, the straps are thick -- they’re
very budget friendly.”
More than 200 women showed up at the last pop-up shop in Seattle, and they
purchased over 1,000 items. But it’s more than just a day of shopping, says
Cohen.
“It’s gonna be like a party. Tall women who’ve never had an opportunity to shop
get really excited and hug each other. It will be one of the most fun shopping
experiences ever.” |