Long Tall Sally to unveil new look.

Long Tall Sally the multi-channel retailer for taller women, is set to unveil a new brand identity and website in an attempt to expand the brand’s direct shopping business overseas.


The rebranding project has been carried out by Paul Lewis Design and includes the design of a new Long Tally Sally identity, mail order catalogue and e-commerce site. Paul Lewis Design was appointed to the account in March 2008, after winning a five-way pitch.


The new e-commerce site has a flexible design structure featuring an innovative tabbed product carousel, video, reviews, blog and forum functionality. The brand’s 84 page catalogue will feature a fresh new layout and art direction, with 700,000 copies being distributed in the UK and a trial in the US.


Long Tall Sally managing director Andrew Shapin says: “Paul Lewis Design clearly understood what was required to take the Long Tall Sally brand forward and make it the first choice in fashion for tall women. The strength of their vision and concepts has meant that we’ve achieved this and more - we’re delighted with the results.”

See what you think; click Long Tall Sally  to visit the new web site now!